The Complete
Home Directory now offers a low cost advertising alternative.
As with many emerging technologies, PPC are known by several
different names and acronyms. Some people call it Pay Per
Placement engines (PPP), others call them Bid for Placement
engines, and the list goes on.
The industry is now trying to standardize on "Pay Per Click"
as the official terminology. The reasoning goes that you do
not actually pay for placement. Technically, the positions or
listings are free. You pay only for each click (i.e., visitor)
that you receive from that search engine listing. The person
placing the highest bid per click price for a keyword achieves
the highest placement or ranking.
The advantage of PPC's over paying for banner ads is that you
do not pay for impressions displayed, but instead for actual
click-throughs. With banners, you could purchase 1,000
impressions for $40 and receive only 20 clicks, costing you a
whopping $2 per visitor. In general, there's no guarantees how
much you'll pay per visitor acquired with most forms of
advertising. TV, radio, magazines, and others normally force
you to bear all the risk. You must create ads and pick
advertising locations that will be cost-effective for your
business.
Even though PPC cannot guarantee you'll make a profit, it does
offer you significantly less risk than many other forms of
advertising. It's also commonly known that visitors from
search engines (PPC or otherwise) are much more likely to
purchase products or services than visitors derived from
traditional ads. Search engines provide you with highly
targeted visitors. Each click in theory comes from someone who
was actively looking for your products or services.
Paying as little as 1 cent per visitor is dirt-cheap. If you
can't make a profit paying 1 cent per visitor, then you may be
hard pressed to find many advertising options that will work
for you.
If you are ready
to join this low cost advertising program, please
click here
